Audio Advertising News, Trends & Insights

Combining the art and science of media buying to tell compelling stories What is your role here at ROI MEDIA 360? I am a Senior Media Buyer, working on the buying side for accounts like PrizePicks and Revolve. Beyond the tactical day-to-day work of managing campaigns and vetting new opportunities, I view my role as building authentic relationships between consumers and brands. It is bigger than just capitalism. We all use goods and services, so I use my position as a buyer to create something compelling and genuinely valuable for the audience rather than just pushing a product. How did you first get into media buying? Did you always plan on an advertising career? Like

Last week, I talked about Q4 strategy, and how to adapt when everyone’s competing for the same slots. This week, I want to look ahead to Q1. After Christmas, a familiar quiet falls over the advertising landscape. Major retail giants wrap up their holiday blitzes, corporate budgets freeze until annual plans are finalized, and paid social ad auctions experience a steep post-holiday drop-off.  For many marketers, January and February are treated as a passive recovery period. But performance-focused growth brands recognize that this can be the single most cost-effective customer acquisition window of the year.   ROI MEDIA 360 can help you craft a powerful Q1 advertising strategy across podcast, radio, streaming and other channels. Contact

Every year like clockwork, the fourth quarter hits performance marketers with a brutal reality check. As enterprise retail giants pour massive holiday budgets into ad auctions, CPM costs for your Q4 advertising strategy on platforms like Meta and Google go sky-high. Industry data consistently shows platform CPMs surging 20% to 50%+ across Q4, with Black Friday through Cyber Monday bidding wars driving rates up by 50% to 80% in competitive categories. And as CPM costs go up, so does your Customer Acquisition Cost (CAC). If your conversion rate and Average Order Value (AOV) don’t jump proportionally, staying 100% committed to paid social means your profit margins are in danger of disintegrating even if sales volume

Understanding podcast ad pricing and network buys When you’re building out a podcast campaign, you will often hear the term “run-of-network,” or RON. Put simply, a RON buy means your ads run across a podcast network’s broader portfolio instead of being tied to a specific show. Rather than selecting a particular host or hand-picking a few podcasts, you buy a pool of inventory across the entire network. The upside is scale: RON can help you reach more listeners at a lower cost than a premium, show-specific buy. The trade-off is less control over exactly where your ads run. Where RON Fits in a Podcast Plan Host-read endorsements on the right shows are still one of

From midnight radio remotes to high-stakes direct-response growth How did you break into this world, and what originally attracted you to an audio marketing career? Like a lot of people who have been in the space for a while, I completely fell into it because it wasn’t exactly a formalized track back then. I grew up in Pennsylvania, went to college there, and fully expected to go to law school. But the moment I received the actual law school pamphlet, I reached the second page and realized it wasn’t going to work out. I shifted to double majoring in Communication Arts and Sciences, focusing on rhetoric and public speaking, and Telecommunications, because I knew I

A front-row seat at the growth of podcasting How did you first break into the media world, and what led you to becoming a podcast media buyer? I’ve been in media since 2004, but like most people in this industry, I definitely didn’t wake up at 16 thinking, “I want to be a media buyer when I grow up!” I actually started out in music video and commercial production in Santa Monica. It was the early 2000s, when labels were spending real money on music videos. I worked with directors like Len Wiseman—who directed the Underworld movies, Live Free or Die Hard, and videos for Static-X, En Vogue, and Rufus Wainwright. I was even a