CASETiFY started by turning Instagram photos into custom phone cases and is now the fastest-growing global tech accessories brand, specializing in phone cases, AirPods cases, watch bands, and other tech accessories.

The Challenge

The objective was clear: Help CASETiFY with their YouTube influencer advertising.

The Solution

To grow CASETiFY’s brand awareness among its target audience, the goal was to build influencer campaigns around several of CASETiFY’s emerging and sustainable offerings, develop suggested scripts for each influencer, and build a comprehensive target list. Through the #CASETiFYConscious campaign, CASETiFY offers 100% compostable, protective and stylish cases, and plants a tree for every compostable case sold. Their #CASETiFYProtects campaign highlights their support for healthcare workers and the health of their customers.

Since the pandemic began the campaign also includes a UV Sanitizer that kills 99.9% of germs on your phone with all of the proceeds from purchases of the sanitizer going to GlobalGiving’s Coronavirus Relief Fund.

The Result

CASETiFY’s YouTube campaigns skyrocketed from a few beauty vloggers and YouTube influencers to a full-fledged advertising channel with strong returns. In under a year, we scaled their YouTube spending over 6,500 percent without any slowdown in market response rates. Today CASETiFY reaches reaching 1 in 7 millennials.