LifeLock, a subsidiary of Symantec, is an identity theft protection company that offers the LifeLock Identity Theft Protection system, which is intended to detect fraudulent applications for various credit and non-credit related services.

The Challenge

LifeLock’s early testing results in offline media indicated LifeLock had a sweet spot with conservative radio and television personalities. The results also showed higher performance with “live” on-air personalities as opposed to pre-recorded spots. Because of LifeLock’s success, competitors were proving eager to duplicate the offline media strategy that was working so well for LifeLock.

The Solution

Grow the offline live on-air conservative personality media channel by locking out the competition from engaging with this media channel. Purchase the media to maintain a set cost of each lead generated by each conservative personality, and deliver the appropriate messaging and audience that would, in turn, convert these leads into customers at a set conversion rate.

The Result

Thanks to the leadership of Patrick Lennon and his media team, LifeLock signed long-term exclusive contracts with  Rush Limbaugh, Sean Hannity, Governor Mike Huckabee, Mark Levin, Glenn Beck, Michael Medved, and Dennis Prager, resulting in LifeLock recording 46 consecutive quarters of sequential growth in revenue and cumulative ending members.