Upstart is a leading artificial intelligence (AI) lending platform designed to improve access to affordable credit.

By leveraging its artificial intelligence/machine learning (AI/ML) platform, Upstart is able to reduce both the risks and costs that come with traditional lending for bank partners. With higher approval and lower loss rates, Upstart offers a seamless customer experience that rivals the competition.

The Challenge

Upstart wanted to grow awareness and drive conversion through audio advertising. They had tested several audio channels and found podcasts to be extremely efficient.

The Solution

Test. Learn. Optimize. Scale. Begin with shows with a proven track record of success. Build on what works. Move on from what doesn’t.

The Result

Patience proved to be a virtue for Upstarts “slow and steady” wins the race approach with unexpected genres emerging as top performers. True crime shows and short-run limited series have both proven to be successful for the brand.

Through continual testing and optimization, Upstart successfully turned show-specific ads into a single scalable and efficient core script that has continued to deliver across most podcast categories.